Jared Smith

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Mobile & Digital Specialist

UX Design & Project Management

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Rolls Royce Phantom App

 

The Rolls Royce Phantom App was designed to showcase the features of the new model through multiple touch points and multi-media experiences. The app took the current Phantom brochure and layered enhance multi-media to bring the content to life through the tablet. The app also blended the marketing material into a seamless blend of Robb Report editorial and advertorial content.

 

Mock-ups I  Research  I  Prototyping  I  Interface Design I  User Testing  I Back-end Analytic

William Grant and Sons Holiday App

 

The William Grant and Sons Holiday App was designed to support their luxury portfolio of spirits for the holiday season. The focus was to drive awareness, direct sales and user engagement with the ten different brands that make up the luxury portfolio. The app was segmented to give key brands equitable share of voice while promoting the entire portfolio.

 

Mock-ups I  Research  I  Prototyping  I  Interface Design I  User Testing  I Back-end Analytic

The Economist Online Fairs

 

The Economist Online Fairs group created virtual market places for global interactions between attendees and suppliers in several key industries that the Economist serviced.

 

Interface Design I  Booth & Show Interactivity I  Research  I  Prototyping I  Back-end Analytics  I User Registration

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" DESIGN CAN BE ART, DESIGN CAN BE AESTHETICS. DESIGN IS SO SIMPLE,

THAT'S WHY IT IS SO COMPLICATED. "

- Paul Rand

Awards & Certifications

Bio

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I'm a UX & User Interface Designer based in New Jersey, firmly believing that user experience design is a process, not something that you cannot put on top of a ready-made app like icing. With more than 10 years of digital media experience, I made the transition to UX because of my passion for design and product development. Throughout my career, I have strived to help clients understand the importance of the user experience and help developers deliver products that users will love.

 

 

I received a Bachelors of Fine Arts from the University at Albany and a certificate in UX Design from New York University. I have experience in interaction and user interface design, web development, search engine optimization, project management, leading product teams and can deliver anything a team or client needs to get the idea off the ground.

Wireframes

Awards & Certifications

Bio

Search Engine Optimization (SEO)

User Analysis

Prototyping

Research

Competitive Analysis

Awards & Certifications

Bio

Services

JARED E. SMITH

Phone: 718-986-8350

Email: jared.smith718@gmail.com

 

 

SUMMARY:

 

Seasoned digital and mobile specialist with sales, direct sales and product development experience. Recently received certification in UX Design from New York University (August 2014).

 

 

PROFESSIONAL EXPERIENCE:

 

CurtCo Media, Robb Report (June 2013 - Nov 2013)

Digital Director (New York, New York)

Played a pivotal role in the development, presentation and sales of cross-platform digital programs to luxury advertisers and their digital agencies. Worked closely with the Publisher, Associate Publisher and SVP Digital to provide leadership in developing relationships with a wide range of digital advertising agencies representing luxury brands.  Identified new opportunities, products, platforms and services to increase revenue on all the digital platforms of the Robb Report and its subsidiary brands.  Created new products and programs for the brand's digital platforms to increase overall revenue.

 

Bonnier Corporation, SAVEUR (July 2012 - Dec 2012)

Digital Brand Director (New York, New York)

Met and presented Saveur's integrated opportunities to agencies and brand clients. Managed integrated sales team to help grow their digital business/accounts as well as personal quota. Helped develop and execute Saveur.com digital brand strategy alongside management and editorial. Introduced the brand and generate advertising revenue for digital platforms of Saveur: tablet, mobile, e-books, and partnerships. Developed big, integrated ideas to help drive digital growth. New product launched included: Travel Essential Guides, Custom Video, Mobile/Tablet sponsorships and Social media sponsorships.

 

National CineMedia (2011 - 2012)

Account Director, Online & Mobile (New York, New York)

Responsible for the integrated sales efforts of National CineMedia's Mobile & Online opportunities to current Cinema advertisers. NCM is the leading in-theater advertising network covering 70% of all movie theaters nation-wide (owned by AMC, Regal, and Cinemark). Clients included Sony, Showtime, P&G, US Army, Canon, and Macy's. Agencies covered included OMD, Universal McCann, MEC Global, and Zenith Media. Launched NCM's mobile ad network and facilitated training for 150+ integrated sellers.

 

The Economist Group (2010 - 2011)

Sales Director, Online Fairs (New York, New York)

Led the sales efforts of the Online Fairs Group, a start-up division of The Economist Group. This global business brings delegates and sponsors together in fields which have synergy with the Economist. These industries include recruitment, professional education, finance, franchising, real-estate and international business. Launched and developed all sales aspects of this new business by identifying and pursuing short and long-term sales objectives, while managing the overall sales process. Managed a small team of sales executives.

 

Nielsen Business Media (2007 - 2010)

Director of Online Sales, Travel & Performance (New York, New York)

Optimized and managed $4.1 million in digital revenue. Products included: websites, video, online events and custom digital media. Interfaced with senior management to communicate and prioritize initiatives, gain consensus, ensure strategic focus and drive effective implementation. Managed a team of integrated sales reps and implemented best practices to maximize revenue and profitability, and developed a robust online business within the Travel & Performance markets. Launched Virtual Meeting World which resulted in $1 million in

revenue (January 2007 - December 2008).

 

CitySearch.com (IAC/Inter Active Corporation) (2005 - 2007)

Senior Account Executive (New York, New York)

Managed the sales of Internet advertising products to small and large sized local businesses and advertising agencies in the New York/New Jersey Tri-state area. Focused on customer satisfaction and had a successful track record of meeting and exceeding assigned sales for territory.

 

Verizon Information Services (2002 - 2005)

Account Executive - Outside Sales (New York, New York)

Served as Account Executive and provided sales and client service for this publisher of print and electronic directory information. Specialized in consultative sales for small to medium sized yellow book advertisers throughout Manhattan and the greater Metropolitan area.

 

 

SKILLS:

 

  • Adobe Creative Suite
  • Information Architecture Design
  • Wireframing
  • Visual Design

 

 

EDUCATION:

 

New York University,  New York, NY

  • Certificate in UX Design (August 2014)

 

University at Albany,  Albany, NY

  • Graduated with a Bachelor in Fine Arts (BFA) and a minor in Business (May 2002)

 

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